A couple of years ago it became apparent that an online site would help build sales for business. Facebook has grown since then and has become the MOST trafficked of all Internet websites.
In fact Facebook now gets more daily visitors than Google and Twitter combined. And this traffic needs to be directed to your site.
The new Timelines, though different from what many have become accustomed to, are allowing many unique changes in Facebook. This will allow you to do many things that before were too technical for most business owners to attempt on their own.
So what should a business do?
1. Build a Business Fan Page using a Timeline Template. Many are available free, just search Google. Learn more at Facebook, go to About and Timeline for training videos.
2. Include a Squeeze page on your landing page which requires your visitors to join in order to receive their Free Gift. This gift is free, but of great value. It is the first thing received by your visitor and needs to convince them of the value of your work. Research Squeeze pages using Yahoo Answers or just Google it.
3. Having captured their name and email address you will stay in contact with them. Continuing to teach and share your business skills until one day they need you. The emails need to be well thoughtout and follow a system. Do not leave this part to chance. Using an Autoresponder such as Aweber or GetResponce will provide great additional training on Email Marketing.
4. Every few emails you will offer them a discount, coupon or something else of value which will encourage them to stay on your list. It is by offering value that you will be able to keep your list growing.
5. In addition to capturing those that come to your website you must seek out those who would have an interest in your products or services. This is Facebook Marketing at its best. Learn all that you can as quickly as you can.
The best way to take advantage of the 800 million visitors to Facebook each day? Advertise to them. Facebook has guidelines that if followed will allow you to contact those most likely to need or want your products or services. More focused than any other Internet marketing method. Virtually the best advertising opportunity available anywhere.
So be sure you begin to take advantage of Facebook. You, your business and your customers will be glad that you did.
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