Facebook and social media are key items in a marketer's tool belt in this digital age. Brands and businesses are coming up with creative and unique ways to leverage the Facebook platform, so we're talking about a few of the best ones here for you to try out.
Some different and unique ways we use to promote on Facebook are addressed to in this post.
1. Give them reasons to like your page.
Unlocking coupons which give 5 to 20% discount on a specific product after a Facebook like is a great incentive for people to like it. Not only people would like the Facebook page of the product, but also they would share this among friends who also want such a discount.
2. Keeping it to the point.
Here are a few tips to come up with content:
- You can write about any current event that is related to your industry or brand. - If you find any funny YouTube video that is related to your brand (or even loosely related), share it on your page. - Encourage your audience to post pictures, stories, or questions that relate to your industry. - From whatever the fans post, repost the content that you find the most interesting and credit that audience member.
3. Building a brand vision.
- Share what latest development is taking place in your company. - Share what is the company goal. - Share the success stories of your company.
4. Announce rewards on the sale of a product of your company.
You can announce that on every 1000th packet of Potato Chips, the buyer would also receive a cool sunglasses. And announce this reward only on Facebook; people would like to share such facts among their friends.
5. Ask good questions.
Like:
- When did you go to sleep last night? - Do you like Intel or Amd processor? - Do you think iPhone 5 is worth the hype? - Questions like this always have very different answers and people tend to debate and discuss on the forum thus increasing your viewership and traffic.
6. Run a contest.
The most effective and fastest way to gain fans is by holding contests. Say a photo upload contest while posing with a product in which the winner is the one with the most number of likes on his/her post. People share and request friends to get more likes on their post thereby increasing your fans radically.
7. Influence your audience.
Your Facebook audience is not just a list - it's a club. There are real people there. To satisfy their sociological and intellectual needs, you have to do more than just one simple status update every day. You need to be interesting to be successful.
You need to understand the majority of your fans. What do they like? Why did they choose your brand? What are you offering that others aren't? Your fans should be important to you. These are the people who took time to visit your fan page and to join it. You should not take them for granted. If you bore them, they will finally lose interest.
Your level of engagement must be ongoing and continuous. It should give them an opportunity to get some inside details or some scoops that they want to know. Tell them about your Facebook marketing for business, future products, fan deals and other things that will keep them hooked onto your page. Keep in mind that they are not baseball cards- you don't have to collect them. They are your guests- you have to keep them entertained and happy.
Facebook promotion is the most favoured option for marketing because it doesn't help your products to reach your client only but it takes your product to the targeted clients.
Targeted clients means the group of people who probably are going to use your product or promote it further with own enthusiasm or for own reasons. This increases the probability of your product to be purchased as Facebook does customized ads and age group customization.
Customized ads mean Facebook takes user input from the users like their interests, likings etc. Regular polls are held and their options opted by them helps Facebook them to sort them in specific categories. The page likes also Facebook to identify the interests.
Age group customization essentially means the advertisement or promotion of age specific products to age specific people. For example advertisement of a wrinkle removing cream would be shown to people of age group 35+.
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